From what I'm reading about the Charger, it's just a 10/22 in different attire. Given that, I'd expect it to behave like a 10/22.
I rather like the 10/22's, myself. They're reasonably priced, and you can make them whatever you want. And, the same appears true of the Charger.
As to whether or not they try to fill a non-existent niche, well, lots of products have done that successfully. And, Ruger seems to have been making Chargers for a few years, so I guess folks keep buying them.
Either way, the 10/22 has a good reputation, so I'd be inclined to buy a Charger without a second thought. In fact, I think that it just made my wish list.
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