It's not a NRA sanctioned course - just taught by NRA certified instructor(s). Since there are no specific course content requirements for a Virginia concealed carry course, maybe we'll see a one-hour course soon for only $12.50.
A quote I like is; "Good guns are not cheap and cheap guns are not good." Might the same apply to training? Or, perhaps this training is just a really good deal efficiently packaged into just two hours. Or, maybe it's a market related price response to online courses that meet Virginia's concealed carry training requirements and at least offers students an opportunity to ask questions of the instructor. Not too many questions though, remember the course is only two hours.
Personally, I think concealed carry shooting courses should actually involve shooting from concealment.
Competition is one of the "great levelers" of ego.