kle wrote:
I thought the VSP charges $2.00 for the NICS background check, and then the usual deal is for transferring FFLs to charge a bit on top of that for their services.
It makes sense to me, in any case--gotta pay the employees/pay the rent/pay the bills somehow, and if all anyone ever did was $0.00 transfers, no money whatsoever would flow into the store. It is a business for profit, after all. Of course people will buy stuff of opportunity at the same time--holsters, snap-caps, ammo, etc.--but many people don't.
Say an FFL phones in (or internets in) a background check, and it takes 15 minutes for it to come back all-green. That's 15 minutes of an employee's time (hourly wage), 15 minutes of utilities, 15 minutes of rent that were spent waiting for that background check to go through. $0.00 (or even the $2.00 mandatory minimum) wouldn't pay for much of that.
What if why they waited that 15 Minutes you sold Beer? Popcorn? Put up a bunch of big screen tv's?
Turned the whole gun store experience into a place to hang out? Think of the margins you might earn
while customers getting $2.00 transfers are ordering hamburgers, drinks, and watching the game on tv...
Nobody says a gun store has to be the same ole, same ole... Its kinda like the Movie Theater business model.
The Guns and Transfers bring wallets in the door and you make your money from all the accessories you sell,
not the guns or transfers you are offering. And if people come and hangout to watch the 4-hr football game on
Sunday, trust me, they'll be consuming something.
Throw in some Hooters type girls to serve the goods. Load up the place with lazy boyz and such...
I'm just throwing some of these ideas out there, because I'm thinking about what I wish was available the
last time I tried to buy an AR-15 stripped lower and it took 90/mins for the approval to come back.
Standing and/or leaning against the glass case all day sucks. Then it sucks even more to get tired of waiting,
leaving, then being called 1/hr later that you can come get your stuff.
But if I could have walked in and said, "I'll take that AR-15 Lower", then popped my ass into a lazy Boy in front of
a football game with a beer and food, I'd be one happy ass camper. Telling my buddy that XYZ Gun store rocks and
that its the place to hang out and/or buy guns.
From what I understand, Guns have slim margin anyways. People like WalMart or Sporting stores squeeze margins for
small gun stores because the big guys can offset costs with the other stuff people are buying like coolers, tshirts, etc...
As such, why not turn a gun store into an entertainment zone? Hell, throw in some of those high tech simulator games.
Anything it takes to get and keep bodies in the store. Because the longer they are around, the greater chance you have
at selling them something. Put in a Lottery machine to bring in more people.