CC in places with obscure signs

[newdovo]

I recently went to the movie theatre at Southpark Mall in Colonial Heights (south of Richmond). I carried concealed. I looked for signs prohibiting guns as we entered the mall, but did not see one at the entrance that we entered by. On the way out, in a kind-of courtyard outside the theatre, they had a sign noting the conduct that was expected outside, and inside, the theatre. It did start off like a "school rules" sign. I read it on the way out and it was a long, looooooonnnng read for something that you're supposed to glance at on your way in/out. It was something that you need to stop and take 5 minutes to read. Most of the stuff was along the lines of no cussing, no rough-housing, conduct yourself as a good citizen, no yelling, etc...
A typical sign restricting guns has the red circle/slash somewhere. This code of conduct sign had a statement, way down on the list, like number 10 or 12, that only weapons carried by police during their official duties were allowed.
I appreciate the fact that the mall wants to foster good behavior (particularly among the younger patrons, who I thought the sign was targeted to). If I were going into the mall at that entrance, I may have scanned the sign briefly, but I probably wouldn't have stopped to read this lengthy sign in its entirety. Who stops to do that? No cussin', no horseplay, yada, yada... I wouldn't have gotten all the way through it on the way in.
What is the real expectation of someone legally carrying there? The place did have a sign, but the message was buried in an overwhelming list of other rules.
I'll probably continue to carry there, concealed, entering by the non-posted entrances. The message is inconsistent. ...and concealed is concealed.
Thoughts?

[TenchCoxe]

You said it right there at the end: concealed is concealed.

Carry on.

[jrswanson1]

If it's not an obvious sign like they have at Jarrod's (I don't shop there anymore) then they can kiss my behind. That said, concealed is concealed! I don't advertise I'm carrying, you shouldn't either.